For Consortium SS14, two of streetwear’s most prolific brands and long term adidas partners, Neighborhood and Undefeated, finally come together to produce a collection of luxurious, blacked-out wares.
UNDFTD’s fashion-forward athletic approach is perfectly translated through the choice of two very different shoe models, the Micropacer and Official Mid 80s, whilst NBHD’s premium-cut nature and use of bold graphics is reflected on the uppers. Amidst the bridle leather and full nap suede lies a bold bold triple branding, showcasing UNDFTD’s iconic Five -Strike logo and NBHD’s skull and crossbones motif within a tongue label that pays homage to the vintage years of adidas France.
Alongside the footwear, the collection includes two t-shirts, one black and one white, featuring bold branding across the chest.
UNDFTD x NBHD Consortium pack will be available from April 19th at select Consortium retailers, and prelaunch from April 12th at UNDFTD, Neighborhood, No.74 Berlin and No.42 Paris.
On its initial release 30 years ago, the Micropacer was a shoe of wonder, technologically pushing the boundaries with a microcomputer concealed in the tongue. For Consortium, UNDFTD selected the shoe for its relevance today – the vintage space-age runner now serving the fashion consumer.
The all-over black is indicative of both UNDFTD and NBHD’s tastes, preferring to make a statement with materials and graphics. NBHD took reign of the graphic touches, such as placement of each brand’s logo, and chose to use premium full leather on the upper and smooth leather lining for the luxurious feel that the brand so often references.
OFFICIAL MID 80S
Influential streetwear labels UNDFTD and NBHD aligned to work on the adidas Official Mid 80s model, with each brand bringing what they do best to the table. UNDFTD led the design concept and chose the clean and smart silhouette to complement NBHD’s sensibilities, whilst NBHD worked on the material and graphic executions.
Executed with a long-haired suede upper, soft leather on the tongue and heel, and smooth leather lining, NBHD’s material choice is bold with a premium feel. The mostly black shoes also feature white UNDFTD and NBHD branding, along with adidas’s French sign-off ‘La marque aux 3 bandes’; an ode to the heritage of adidas.
US Consortium Retailers:
|The Darkside Initiative|
|Packer Shoes, Inc.|
|Jako Enterprises Inc.|
|Wish Atlanta LLC|