Video: adidas Basketball – “Quick Ain’t Fair”

adidas today debuts, “Quick Ain’t Fair,” a new marketing campaign and commercial for the Crazyquick basketball shoe. The TV spot begins airing May 1 in conjunction with the Crazyquick retail launch.

Narrated by rapper A$AP Rocky and featuring his song “Goldie,” the spot captures the mesmerizing, quick moves of John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). The spot opens with A$AP introducing a mythical family of quicks that balled wearing an advanced shoe, the Crazyquick, which helped them dominate their opponents to reach the highest levels of the game.

The Crazyquick drops May 1 in five colorways and is available for pre-order today at adidas.com.

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