Following the announcement today that David Beckham will retire from football at the end of this season; adidas have released the following statement:
An adidas spokesperson said: “On behalf of adidas we would like to congratulate David Beckham on what has been a glittering career in football. He has won titles for every team he has played for, playing a key role on every occasion. He was a loved and adored captain of his country, a position he relished and thrived upon. For us at adidas David was one our most celebrated icons and has been one of the faces of this brand since 1996, playing a fundamental role in our work on football, the London Olympic games, training and Style business, to name just a few.
Away from his work with us David has proven himself to be an exemplary human being and a fantastic role model. His humanitarian work with countless charities has been awe-inspiring and over the years we have seen him develop from a sporting icon to a truly inspirational role model. All the while he has conducted himself in a humble, warm, accommodating and moral fashion.
There are a huge variety of ways in which David Beckham can be remembered. At adidas we think he should be remembered as a truly world class footballer, who took his talent way beyond the game itself to earn a place in sporting history. Everyone at adidas wishes David and his family the very best and, of course, we will continue our close relationship with him in his future pursuits.”