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Nike Hyperdunk 2013

Since its debut in the summer of 2008, the Nike Hyperdunk has continued to push the boundaries of basketball innovation. The 2013 edition of the Nike Hyperdunk continues to evolve, with the latest version built for All-Star point guard Kyrie Irving's versatile game while focusing on his lineage as inspiration.

Designed by Peter Fogg, the Nike Hyperdunk 2013 builds on its minimalist aesthetic with three of basketball’s most transformative technologies: Dynamic Nike Flywire, Hyperfuse construction and Lunarlon cushioning. The lightweight fit and feel of this iteration sets a new standard while the lockdown support, intuitive stability and advanced herringbone traction are based on insight and inspiration from the world’s top basketball players such as Irving.

Irving's past and future is the main theme of Irving's 2013 Hyperdunk as told through color and material. Born in Melbourne, Australia, where his father, Drederick, played professional basketball, Irving is proud of his roots. The green-toned teal and volt colorway is a futuristic take on Australia's National basketball team colorway of green and yellow.  Featured on the tongue and lining is a "wave" graphic that depicts the story of his travels overseas from Melbourne to New Jersey.

From a design standpoint, Nike used inspiration from Irving's off-court style highlighted by his admiration for rich, rustic materials with a modern flair. That insight is excentuated in the upper through a contemporary texture with a subtle metallic finish.

Irving has a bold and progressive style of play and his future is certainly bright.  The new Hyperdunk 2013 designed around Irving's journey is available today at Nike.com and select retailers worldwide.

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Nike Hyperdunk 2013

March 2008 ushered in a new breed of basketball shoe as the Nike Hyperdunk debuted for the Beijing games. Kobe Bryant soared over a car in a viral film playing on the shoe’s minimal weight, while athletes, commentators, designers and sneakerheads marveled at the Hyperdunk’s futuristic, bold aesthetic.

Designed by Eric Avar, the original 2008 Nike Hyperdunk seamlessly fused form and function in a design many thought was years ahead of its time. When introduced, the avant garde silhouette drew its share of naysayers, but its on-court performance benefits put to rest any criticism. Nike Basketball set a design standard others could only aspire to.

Now in its new 2013 edition, the Nike Hyperdunk continues to evolve. Designed by Peter Fogg, a trailblazing Nike footwear designer, the Hyperdunk lives up to his impeccable reputation for design. Over the past two decades, Fogg has created some of the brand’s most coveted shoes for running and All Conditions Gear (ACG), including the Nike Air Zoom Tallac, Nike Air Terra Humara, Nike Zoom Terra Sertig, Nike Ashiko and Nike Structure Triax.

“Although basketball shoe design has greatly transformed over nearly a century, it’s the small, crafted details that make a noticeable difference on the court,” said Fogg. “The Nike Hyperdunk 2013 moves intuitively with the foot, while the tailored tweaks we’ve made lead to an incredibly lightweight, breathable and durable shoe for both indoor and outdoor play.”

From the sole to the upper, the Nike Hyperdunk 2013 builds on its minimalist aesthetic with three of basketball’s most transformative technologies: Dynamic Flywire, Hyperfuse construction and Lunarlon cushioning. The lightweight fit and feel of this iteration set a new standard, while the lockdown support, intuitive stability and advanced herringbone traction are based on insight from the world’s top basketball players including All-Star Point Guard, Kyrie Irving.  

“When I first put the new Hyperdunks on, I didn’t want to take them off,” said Irving. “The performance was great and I feel like the shoe’s versatility benefits my game.” 

Continuing with the less-is-more design mantra set by Avar five years ago, Nike Basketball will continue to blaze new trails in performance basketball design as Fogg’s new Nike Hyperdunk design evolves the shoe’s bold legacy. The Nike Hyperdunk 2013 debuts globally on July 20.   

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"Inside Access" is a series providing an inside look at Nike Basketball through the lens of events, innovation and athletes. Look for new features the first and third Tuesdays of each month throughout the basketball season.

Follow us on Twitter @mobettershoes. You can follow Ian on Twitter @soxanddawgs. And be sure to like us on Facebook as well.

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